InGenius

Is the ability to creatively tackle problems innate or can it belearned? Like most human traits, both answers are correct. Some peopleare inherently more innovative than others. But, just like maths, orwriting, everyone can improve with practice. Tina Seelig, PhD teachescreativity every day in her courses on innovation at Stanford School ofEngineering. After ten years of experience, she confidently asserts thatnot only can creativity be taught but that there are a clear set oftools, skills and approaches that can unlock anyone’s creativepotential.In InGenius, Seelig reminds us that creativity is not justsomething that you think about – it is something that you do. It is asnatural as breathing, and just as necessary for leading a successful andfulfilling life. Creative solutions are required because the status quo is never good enough, and our goal should always be to push beyond thelimits of what seems possible. Great ideas are needed to solve all theproblems we face and to enrich our lives. Whether it is in theconference room, classroom or kitchen, new ideas open up a world ofwonderful possibilities. With the tools presented in this remarkable book, we will learn how to pull out all stops to take on thechallenges, big and small, that come our way, and to see that everyword, every idea, and every moment provides an opportunity forcreativity that will enhance our lives.InGenius is filled with concepts, tools, techniques andstories that reveal ways you can increase your creativity quotient, andthat of your groups and organizations. The first half of the bookfocuses on the inside out – what you can personally do to increase yourown creative aptitude and attitude. The second half deals with theoutside in – how you can change the local and cultural environment toincrease the creativity quotient of your community.InGenius reveals one of the great truths about ideas: it costs nothing to generate amazing ideas, and yet the results havethe potential to be priceless.