Social cognition : from brains to culture

The social world is complicated and our minds are limited, so we take shortcuts. We have to make quick decisions – this person is dangerous, this one is not. The shortcuts we take mostly work well enough, because, after all, we survive. But some are deeply unjust, including racial or social class categories or other unfair stereotypes.This book will help your students understand how these shortcuts work, why they exist, and how they are changing. There are examples in each chapter which* Show applications in the real world to help with their understanding* Highlight significant pieces of research to help them demonstrate knowledge of a wide range of sources* Explain researching in social cognition to improve their skills and give ideas for their own research.Visit study.sagepub.com/fiskeandtaylor4e for more.